VYPD

Market Your Company

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What is VirtualYellowPageDirectory (vypd.com)?

VirtualYellowPageDirectory (vypd.com) is a one-stop, online business directory and network. It provides cutting edge e-commerce, e-advertising and e-marketing solutions that give small to medium size businesses a competitive edge in today's high-tech global market. By staying abreast of the latest technology and marketing strategies and by our vigorous campaign to add 100,000 users each month, we are building one of the largest online business directories in the world.

What services does VirtualYellowPageDirectory (vypd.com) offer?

We offer a variety of e-commerce, e-advertising and e-marketing products. We sell enhancements to standard business entries in the directory that increase interactivity. We host web sites, sell domain names, register the site with search engines, add counters, place banner ads, and more.

How can I get support for a website currently hosted?

If you find you can not access your site or email please email us at support@vypd.com.

How can VirtualYellowPageDirectory (vypd.com) benefit my company?

VirtualYellowPageDirectory (vypd.com) offers businesses:
• Visibility through the fast, comprehensive search engine
• E-commerce capabilities with shopping cart technology on our hosted Web sites
• High-tech streaming media capabilities through our hosted Web sites
• A variety of advertising options
• A variety of web hosting and design services
• A connection with customers ready to buy.
• Sales!!

What is a domain name?

A domain name is a unique name that provides the identity for an Internet site. It always has two parts, separated by a dot. The part before the dot is specific to your company, product or service, while the part on the right of the dot roughly identifies which sector or even which industry the company, product or service is in. It is possible for a domain name to exist solely for the purpose of a group or business e-mail address without establishing an Internet site. More>>

How do I check to see if the domain name I want is available?

Network Solutions (www.networksolutions.com) is just one of many sites where you can check on the availability of a domain name. You type in the second-level domain (what appears to the left of the dot), select the appropriate top-level domain (what appears to the right of the dot) and click go! In a second, you will find out if that domain name is registered or not. If the name is registered, and you have your heart set on it, you may use the Who Is feature on the same site to gather contact information.

What are search engines?

Search engines are popular spots on the Web that pull up matches to keyword searches. If a surfer types in "trout fishing Canada," a group of sites appear which contain that text or topic. Sites appearing at the top are generally the closest match, although results may be "weighted" toward paying advertisers.

How do I get my site to appear on search engines?

It takes a specialist who is up on the latest techniques to ensure that your site gets the best possible placement. When we announce your site, search engines will then generally direct a robot to come to index the site's home page or the entire site to identify the content of the site for appropriate keyword match-ups. The site should be announced at regular intervals for the best results. But even with that, additional marketing, "buying" keywords and Internet advertising for your site may be necessary to drive traffic to your site. We have had great success by helping our customers request links from hub-type sites that list links for related information in your industry. Often this linking is for free.

How do I go about getting a Web site developed for my business?

Give us a call at 727.547.9337. And be prepared for our Customer Service Representatives to ask you the following questions:
• What are your primary objectives for your site?
• Who is your target audience?
• What type of information do you want visitors to find on your site?
• What do you want visitor to be able to do on your site?
• What kind of content do you already have in brochures, fact sheets, marketing collateral and presentations that would be useful in developing text for the web site? More>>

How long does it take to build a Web site?

For smaller sites it can take as little as 3-4 days and for larger sites with more sophisticated functionalities, it can take six weeks or more. Included with that time frame are: initial meetings and consultation; revisions and acceptance; site kick-off with content gathering; domain name registration and host set-up; design development and approvals; ongoing design, and graphics development; programming and testing; and final uploading of the initial site. More>>

How much does it cost to develop a Web site?

The pricing of a Web site depends on a variety of factors like special functions, research and writing required, number and extent of revisions, and anything else that sets your site apart from the "norm" as we know it. Please see specifics of our Web Packs in our Products and Services section. So that you don't compare these design and development costs to those quoted by a firm that might do so-so work, please make sure you visit our Web site portfolio to get a sense of the quality of our deliverables.

Once my site is developed, how easy is it to change?

When we are making text changes to any HTML text used on the site we usually are able to do it within one working day. Often the changes appear live within an hour or two of the request.
However, for changes requiring new graphics or graphics and text combinations, it may take us two working days or more... depending on the level of effort required.

Can my staff make changes to my Web site once it has been established?

You can, but you may not want to. This effort on the part of Web site owners to save time and/or money by making changes themselves backfires when something goes wrong. It can be very difficult and time-consuming for us to fix problems created in this manner. We prefer to maintain and update your site for you. We then stay involved in keeping the site content and look and feel fresh, accurate and consistent with your organization's objectives. We make suggestions that will improve your bottom line, improve customer service, cut costs, streamline operations or increase revenues.

How do I build more traffic to my site?

An excellent source of more information on this topic can be found at http://www.searchenginewatch.com. One of the most important things you can do is to encourage repeat visitation. To accomplish this, we use the following methods:
• We make the site attractive visually
• We make the site easy to get around in, to eliminate any user frustration
• We make suggestions as to content that will excite your audience-make them want to tell someone else about your site and what they found there
• We suggest regularly changing features, including changes to the home page so that the very second visitors arrive at your site they know something has changed
• We can build in hooks back to the site with subscriber lists, so that visitors signing up will receive regular notices about new features, content or information with a link back to the site

What type of information can you gather about who is visiting the site?

The hosting company you select is actually the group that can collect statistics on site visits, but some of the information that should be available includes:
• # of hits
• # of pages
• # of distinct hosts
• # of times each page was viewed
• Top-level domain of visitors More>>

What ongoing costs will we incur in updating and keeping the site up and running?

Ongoing costs include:
• Yearly renewals of your domain name registration (just $35 a year)
• Monthly hosting fees
• Updates and additions. Simple text changes may be accomplished for less than $50, depending on the quantity. Complex additions or changes will be quoted.
• We suggest setting aside a budget for regular updates that is between 10 and 15% of your initial development costs per month.
• Continued marketing of the site itself is part of the cost. From direct mail campaigns to Internet advertising dollars, you need to keep awareness of your site on the minds of your market. More>>

What does Web hosting mean?

Web hosting services are performed by Web hosts or Internet Service Providers (ISPs). They provide the host servers, or computers, on whose hard drives your Web site's pages and graphics will reside. They also supply the bandwidth (data transfer line capacity) from the server to the Internet backbone, the network that connects the entire Internet together. More>>

Can I sell my company's products and services over the Web?

Sure you can, and we'll help you do it, assuming your products are legitimate, and generally agreeable. There are a host of other questions to consider if this is what you would like to do, such as whether you will be accepting credit card payments over the Web, require a shopping cart, what level of verification you require on payments, how shipping charges will be tabulated, and what kind of notifications you want sent to the purchaser.

Can you animate objects on the site?

Yes, and we do so frequently. We can utilize Flash, animated GIFs, DHTML, and 3D animations on our sites.

What software tools does your company use to develop its Web site applications?

We use Adobe Photoshop, Illustrator, and Acrobat, 3D modeling and animation packages, Shockwave, Flash and DeBabelizer as our main graphics and photo manipulation tools. Programming tools include basic HTML editors, Dreamweaver, ColdFusion, and ASP. Other software that helps us offer a wealth of options includes Director, Authorware, Premiere, and QuarkXpress.

Can you incorporate video and sound on the site?

Yes. We have utilized a number of different compression and Web tools to deliver streaming video and sound on our sites. Given current bandwidth limitations on the part of your users, we will advise you to keep clips short and to the point, so that playback is reasonable. The quality of video and sound a modem can receive over the Web is still of relatively low quality, so it should be used sparingly and wisely.

Can you incorporate demos of our products onto the site?

Yes. Demos can be developed utilizing either Director or Authorware and delivered over the Web. With these two tools, the user must download free Player software from the software manufacturer for playback. We may also use video playback software, depending upon the demos original form.

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